Clausum

A Swiss provider of digital executive protection protects the digital lives of executives, entrepreneurial families, professional athletes and public figures. The site had to radiate exactly that: calm, confidentiality, reliability. No startup look, no fear imagery, no stock hackers in hoodies.

The imagery is a chalet office at night with a fireplace and a view of the mountains, held in night blue and warm sand. The typography is restrained and large, the language terse: “Your digital life. A closed room.” The mark, a ring closing itself, traces the theme in a single shape.

The content explains a complex offer without jargon: four forms from a one-off situation report to on-site care, six areas of protection, a ten-step process and a sample report as a table. Comparison tables show what sets the forms apart, a guide answers the frequent questions, and a dedicated section addresses advisers and companies who refer clients.

Discretion is part of the technology. There is deliberately no contact form: first contact runs via Threema, email or a trusted intermediary. No cookies, no analytics, no third-party scripts, self-hosted fonts. The browser only talks to its own domain.

Built with Astro as a fully static site in four languages (German, English, French, Italian), with hreflang, structured data and a dedicated preview image. Load time and accessibility were requirements, not afterthoughts.